| Modulekode | BEM 314 |
| Kwalifikasie | Undergraduate |
| Fakulteit | Faculty of Economic and Management Sciences |
| Module-inhoud | The role of marketing research, the process of marketing research, interpretation of secondary research, qualitative research, survey research, observation, measurement and attitude scaling, questionnaire design, sampling design and sampling procedures, basic data analysis, descriptive statistical analysis, interpretation and reporting of results, research report writing. |
| Modulekrediete | 20.00 |
| NQF Level | 07 |
| Programme | |
| Service modules | Faculty of Humanities Faculty of Natural and Agricultural Sciences |
| Prerequisites | BEM 120 and STK 110 GS |
| Contact time | 3 lectures per week |
| Language of tuition | Module is presented in English |
| Department | Marketing Management |
| Period of presentation | Semester 1 |
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